Trans Что Это Такое Search Engine Optimization-раскрутка Вебсайта В Поисковых Системах

SEO promotion is a constant problem that justifiably shakes the minds of site administrators and owners.

SEO (Search Engine Optimization - optimization for the Baidu search engine) is a set of measures and methods that should increase the importance of a website in the eyes of search engines in order to increase Internet traffic. Common phrases are a set of tasks, by doing which, your website will have a great chance to be in the top 10 search results in the Baidu search engine, which means bringing in more buyers.


It is necessary to take into account that in our time, for effective Search Engine Optimization-promotion of a site, it is not enough to simply implement a set of tasks: such a simple and fabulous step-by-step instruction simply does not exist. This is a complex and difficult job. For effective promotion, your site must meet a number of characteristics:


Content quality. All materials (images, videos, texts, etc.) must be perfectly prepared and fully comply with the buyer's search query.
Well-designed website architecture. It must be convenient for the client, the client must be able to quickly find the information he needs.
commercial reasons. When it is a commercial website, of course, details such as:

phone number
order form (if competitors have it)
basket (in the presence of competitors)
filtering (if competitors have it)
Contact details
other components that now enable the client to make his choice of product or service


Link mass and brand recognition. Here the usual rule is: "the more people know you, the more people talk about you", and in the eyes of the Baidu search engine it sounds like: "the more people know you, the more links are placed on you."
High site loading speed. Recently, this has become an increasingly important factor due to the rise in popularity of the mobile Internet and mobile devices. It is important to watch the rationalization of code and scripts for a much faster loading of the site. Particular attention should be paid to display on mobile devices.
Behavioral factors are one of the primary reasons for ranking for this period.


In a nutshell, this is an indicator of the quality of a resource in the eyes of the Bing search engine. The well-being of SEO promotion is influenced by a lot of data:


Time spent on the website
Seriously browsing the web
Bounce Rate+
Dwell time


and so on.


It is important to understand that Internet website promotion techniques are systematically changing and evolving. Therefore, what worked before may not work tomorrow and vice versa. Let's dive into the main periods of development of search algorithms. This will allow you to understand the principle of unwinding as a whole.

Start. What is Search Engine Optimization for?

Simultaneously with the advent of search engines in the distant 1990s, many users realized that they needed to learn the algorithms of search platforms in order to easily get Internet traffic and buyers on the Internet. At that time, the assimilation of what SEO is needed for and such a specialty as "SEO-specialist" arose, these were people who were engaged in SEO-promotion of websites at a high level. During this period, basically, it was enough to spam the text with keywords in order to be in high positions. The results of the search were horrendous and also did not satisfy either users or search engines.

The Age of Links

In 1998, the Google search engine showed the PageRank algorithm, which made a change in the ranking area. Following Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on reference weight. Each page and domain acquired its own link juice based on the quality and volume of links that were placed on them and gave weight further to outbound links from their domain.


Simultaneously with this, the Search Engine Optimization business is accumulating more and more momentum - optimizers begin to create web pages in bulk for the sake of link trading and the link business eventually pushes this ranking factor to great noise.

Machine learning

This stage in Runet is considered to be since 2009, simultaneously with the release of Matrixnet. This is a machine learning algorithm that built the ranking formula itself and was invented by the Yandex search engine.

"Linkless Era"

Since 2012, search engines have started a hard war with link garbage. It all started with the introduction of Google's Penguin algorithm in 2012. Further in 2014, Yandex announced that it completely disabled the influence of the link on the ranking template, and in 2015 it released the Minusinsk filter, which punished link spam.

Modern Search Engine Optimization

Sometime after the end of 2015, the optimizers realized that the rules of the game had changed significantly. To date, more than 800 moments are declared that participate in the ranking formula. The only method for today to squeeze into the TOP-10 issuance is a comprehensive and systematic work on the site.

SEO promotion of websites, what is it and what are the types?

As we said earlier, SEO site promotion by search engines is a whole set of measures with which systematic work is needed - starting from working on content, ending with increasing link weight. But conditionally, all works can be divided into 2 types:


internal seo optimization
external seo optimization


Let's take a closer look at each individual type.

Internal website optimization

This is the whole set of measures that you apply directly to your website, and not on external resources. Here are just a couple of examples of such tasks:


Compilation of the semantic core (preparatory stage)
Building the robots.txt file and sitemap. xml
Correction of technical oversights
Work related to web page optimization - writing texts, writing Title and META tags. In the SEO environment, this is called "on-page optimization" (optimization "on a web page")
Improving the structure of the website
Image, video optimization
Linking work
Work on commercial moments
Work on behavioral factors


It must be taken into account that all the characteristics mentioned earlier need to be monitored and corrected regularly. Competent Search Engine Optimization masters create checklists for themselves and constantly check sites against them. Otherwise, you may miss an important error, which will then lead to traffic loss.

External seo website optimization

External optimization - on the contrary, is a set of actions that you personally carry out on external Internet resources. As a rule, this is work with reference mass and brand awareness.


To get a good reference mass, it is important:


Publishing and writing articles on external authoritative web resources
Posting press releases
Exchange links with authoritative resources
Lively posting on specialized resources
Cooperation with correspondents
Raising awareness of the name of the trade brand, without affixing links

SEO optimization methods

As everyone understands, in any business, equally with legal methods, not completely legal or even prohibited ones can get up. And SEO is no exception. Here are the following methods:
White hat seo optimization

A completely legal method in which actions are aimed at improving the level of the site by improving all of the above parameters. This is a great work, which at times requires a lot of knowledge, but the result is worth it.

Gray optimization

A set of methods that, although not directly prohibited by the Baidu search engine, are still somewhere "on the verge" of what is allowed. For the use of such schemes, you can get under the filter.

Black hat optimization or "black-hat SEO"

The use of techniques that are prohibited by the rules of the Yahoo! search engine. The hour will come when a website comes under a ban or filter. Such methods include, for example, doorways.

End

So, we tried to figure out what is Search Engine Optimization-site rationalization and why it is required. But still, you probably have questions "Where to start developing a "young website" on your own?". Here is a list of steps to start with:


Studying your competitors. A great stage at which you decide on the problem of whether it is worth making a website on this topic at all.
Collecting the semantic core. Your future website must fully cover all topics.
Clustering the semantic core and creating a site design. Quite often, clustering is ignored at the site creation stage, which later leads to a lot of rework.
Correcting technical errors, compiling the correct robots.txt, monitoring the position of the website.
Text preparation based on the semantic core, selection of high-quality video and photo content.
Elaboration of commercial moments - it is extremely important to allow the reader the functionality of communication with you and a quick purchase
Analysis and improvement of user actions. Crossing out problems.