Trans Что Это Такое Search Engine Optimization-продвижение Web-сайта В Поисковиках

Search Engine Optimization-promotion is an endless topic that deservedly worries the minds of site owners and administrators.

SEO (Search Engine Optimization - rationalization directly for the Bing search engine) is a set of measures and methods that are required to increase the importance of a website in the eyes of search engines in order to increase search traffic. In simple terms, this is a certain set of problems, by doing which, your website will earn a higher probability of being in the TOP 10 results in the Yahoo! search engine, which means bringing in more buyers.


It is worth considering that at present, for the sake of effective SEO promotion of a website, it is not enough just to complete a set of tasks: such a simple and wonderful step-by-step instruction simply does not exist. This is difficult and complex work. To be successful, your website must meet a set of characteristics:


High quality articles. All materials (images, videos, texts, etc.) must be perfectly prepared and fully meet the search query of a person.
Designed site architecture. It must be practical for the client, the user must be able to quickly find the information he needs.
Commercial terms. When it is a commercial website, there must be elements such as:

telephone
order form (if competitors have it)
basket (if competitors have)
filtering (in the presence of competitors)
Contact details
other components that now help the user make their choice of service or product


Brand awareness and link mass. There is an elementary rule here: "the more you get to know, the more they talk about you", and in the eyes of the search engine Yahoo! it sounds like: "the more people know you, the more links they put on you."
Website loading speed. Recently, this has become an increasingly significant factor due to the increasing popularity of mobile devices and mobile Internet. It is very important to watch the rationalization of code and scripts for faster loading of the website. Particular attention should be given to the display on cellular.
Behavioral factors are one of the primary reasons for ranking at this point.


In a nutshell, this is the result of the quality of the resource in the eyes of the Baidu search engine. The success of SEO promotion is influenced by a sufficient number of characteristics:


Time spent on the website
Page Depth
Bounce Rate+
Dwell time


and so on.


The main thing to remember is that the methods of search engine promotion of the site are systematically transformed and improved. In this regard, what worked yesterday may not work tomorrow and vice versa. Let's dive into the pivotal periods of promotion of search algorithms. This will allow you to understand the principle of promotion in general.

Start. Why do you need Search Engine Optimization?

In parallel with the phenomenon of search engines in the distant 90s, numerous users realized that it was necessary to learn search engine algorithms in order to effortlessly extract Internet traffic and customers on the network. At that time, an understanding came for what Search Engine Optimization was needed and such a profession as "SEO-specialist" grew up. These were people who worked at a high level in SEO-promotion of websites. During this period, basically, it was only necessary to spam the text with root words in order to be in high positions. The results of the search were horrendous and also did not satisfy either users or search engines.

Link time

In 1998, the Google search engine introduced the PageRank algorithm, which revolutionized rankings. Following Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on reference weight. Each page and domain received its own link weight, depending on the number and level of links that were placed on them, and passed the weight on to outbound links from their domain.


At the same time, the SEO business is accumulating more and more momentum - promotion specialists begin to create batches of web pages for link trading and the link business in the end leads to great noise in this ranking factor.

Machine learning

This period in Runet should be considered from 2009, in parallel with the release of Matrixnet. This is a machine learning algorithm that personally built the ranking formula and was invented by the Yandex search engine.

"Referenceless era"

Since 2012, search engines have launched a tough fight against link spam. It all started with the introduction of the Penguin algorithm by Google in 2012. Further in 2014, Yandex announced that it completely turned off the influence of the link on the ranking template, and in 2015 it released the Minusinsk filter, which punished for link spam.

Modern SEO

Approximately at the end of 2015, the optimizers came to understand that the rules of the game have changed significantly. To date, more than 800 conditions are declared, which take part in the ranking template. The only way to get into the TOP-10 issuance today is a comprehensive and systematic work on the website.

Search Engine Optimization-website promotion what is it and what are the types?

As we said earlier, SEO promotion is a whole set of measures that require systematic work - starting from working on content, ending with link weight gain. But approximately all works can be divided into 2 types:


internal seo optimization
external seo optimization


Let's look at each type in more detail.

Internal seo website optimization

This is the whole set of measures that you use directly to your site, and not on external Internet resources. Here are a couple of examples of such tasks:


Formation of the semantic core (preparatory stage)
Development of the robots.txt and sitemap.xml file
Correction of technical errors
Works, Glweb. org related to on-page optimization - writing text, writing Title and META tags. In the SEO world, this is called "on-page optimization" (optimization "on the page")
Website Design Improvement
Video, image optimization
Linking work
Work on commercial moments
Work on behavioral factors


It must be borne in mind that all the characteristics mentioned above must be systematically monitored and corrected. Professional SEO masters create checklists for themselves and systematically check sites against them. Otherwise, you may miss an important mistake, which can lead to a decrease in traffic.

External seo website optimization

External seo optimization - on the contrary, is a set of actions that you personally carry out on external online resources. As a rule, this is work with the reference mass and recognition of the company.


To acquire an excellent reference mass, it is in demand:


Writing and publishing articles on external authoritative resources
Posting press releases
Link exchange with authoritative online resources
Active posting on thematic resources
Dealing with correspondents
Increasing the recognition of the name of the company, without affixing links

SEO Rationalization Methods

As you already understand, in any business, along with legal methods, they have every chance to get up and not completely legal or evenprohibited. And SEO is no exception. Here are the ways:
White optimization

An absolutely valid method in which the actions are aimed at increasing the level of the website by improving all of the above characteristics. This is a lot of work, which from time to time requires a lot of knowledge, but the result is worth it.

Gray optimization

A set of methods that, although not directly prohibited by search engines, are still somewhere "on the verge" of what is allowed. For the competent use of these techniques, you can fall under the filter.

Black hat optimization in other words "black-hat SEO"

The use of techniques that are prohibited by the rules of the Bing search engine. Sooner or later, a website will be filtered or banned. Such methods include, for example, doorways.

Conclusion

In total, we tried to find out what is Search Engine Optimization-optimization of an Internet site and why it is needed. But still, you may still have questions "Where to start the promotion of the "young website" on your own?". Here is just a list of steps to start with:


Analysis of competitors. An important stage at which you decide on the problem of whether it is worth making a website on this topic at all.
Collecting the semantic core. Your future website should fully cover the whole topic.
Clustering the semantic core and creating a website design. Quite often, clustering is ignored at the stage of developing a website, which then leads to a lot of rework.
Correction of technological oversights, compilation of the correct robots. txt, monitoring the position of the site.
Preparation of texts based on the semantic core, selection of high-quality video and photo content.
Working out commercial factors - it is extremely important to allow the user the functionality of contacting you and a quick purchase
Studying and improving customer behavior. Striking out difficulties.