Trans Что Же Это Такое Search Engine Optimization-раскрутка Вебсайта В Поисковике Bing

SEO promotion is an eternal topic that successfully excites the brains of site owners and administrators.

SEO (Search Engine Optimization - optimization for Baidu search engine) is a set of measures and methods that are designed to increase the importance of the site in the eyes of the Baidu search engine to increase search traffic. Common phrases are a set of problems, by doing which, your website will have a great chance to be in the top 10 search results in the Baidu search engine, which means bringing in more customers.


It should be taken into account that at present, for a good SEO promotion of a website, it is not enough just to perform a series of tasks: such a simple and fabulous step-by-step instruction is simply far from available. This is a difficult and complex job. For successful promotion, your website must meet a number of characteristics:


Filling quality. All materials (images, videos, texts, etc.) must be perfectly prepared and fully meet the request of the person.
Developed website architecture. It should be comfortable for the client, the user should be able to quickly find the information he needs.
Commercial terms. If this is a commercial website, the following details must be present:

phone number
order form (if competitors have it)
basket (if competitors have)
filtration (if competitors have it)
contacts
other elements that allow the user to make a choice of a product or service


Brand awareness and link mass. A simple rule works here: "the more people know you, the more they talk about you", and in the eyes of search engines it looks like: "the more people know you, the more links they put on you."
Website loading speed. Recently, this has become an increasingly significant factor due to the growing popularity of the mobile Internet and mobile devices. The main thing is to follow the rationalization of scripts and code for much faster loading of the website. Particular attention should be given to the display on mobile units.
Behavioral moments are one of the main ranking conditions at the moment.


In a nutshell, this is an indicator of the quality of a resource in the eyes of the Bing search engine. The success of SEO promotion is influenced by a sufficient amount of data:


Time spent on the website
Seriousness of Internet Browsing
Bounce Rate+
Dwell time


and so on.


It is very important to remember that search engine promotion of a website is constantly changing and improving. Therefore, what worked yesterday may not work the next day and vice versa. Let's dive into the fundamental periods of development of search algorithms. This may help to understand the method of unwinding in general.

Start. What is SEO for?

Synchronously with the emergence of search engines in the distant 1990s, numerous users realized that it was desirable to comprehend the algorithms of search engines, then, in order to effortlessly extract Internet traffic and buyers on the network. At that time, the assimilation of why SEO is needed arrived and such a specialty as "SEO-specialist" appeared, these were people who were professionally engaged in SEO-promotion of websites. In the named interval, basically, it was only necessary to spam the text with the main phrases in order to be in high positions. The search results were terrible and did not satisfy either users or search engines.

Link era

In 1998, the Google search engine introduced the PageRank algorithm, which revolutionized rankings. In pursuit of Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on reference weight. Each page and domain took its own link weight, depending on the number and quality of links that were placed on them, and gave weight further to outbound links from their domain.


At the same time, the Search Engine Optimization business is gaining more and more momentum - promotion specialists begin to create web pages in piles for the sake of selling links and the link business in the end pushes this ranking factor to an impressive noisiness.

Machine learning

This interval in Runet should be considered from 2009, along with the release of Matrixnet. This is such a machine learning algorithm that personally built the ranking formula and was developed by the Yandex search engine.

"Referenceless era"

Since 2012, search engines have started hard work with link garbage. It all started with the introduction of Google's Penguin algorithm in 2012. Further in 2014, Yandex announced that it had completely turned off the influence of the reference on the ranking formula, and in 2015 it released the Minusinsk filter, which punished for reference garbage.

Modern Search Engine Optimization

Somewhere after 2015, the optimizers came to understand that the rules of the game have changed quite a lot. To date, more than 800 factors are declared, which are involved in the ranking template. The only method for today to advance in the TOP-10 issuance is a comprehensive and systematic work on the site.

SEO-promotion of websites, what is it and what specific types are there?

As we have said before, Search Engine Optimization - creating site promotion - is a whole range of measures with which system work is required - starting from work on content, ending with link weight gain. But approximately all works can be divided into 2 types:


internal seo optimization
external optimization


Let's take a closer look at each type.

Internal website optimization

This is the whole complex of measures that you apply directly to your site, and not on external resources. Here are just a couple of examples of such tasks:


Compilation of the semantic core (preliminary stage)
Building the robots.txt file and sitemap. xml
Correction of technological errors
Works related to promotion on a web page - writing text, writing Title and META tags. In the SEO environment, this is called "on-page optimization" (optimization "on the page")
Website Structure Improvement
Video, image optimization
Linking work
Working on business moments
Work on behavioral moments


It should be noted that all the parameters mentioned above need to be systematically monitored and corrected. Qualified Search Engine Optimization masters create checklists for themselves and systematically check sites against them. Otherwise, you may miss a significant oversight, which can lead to a loss of traffic.

External website optimization

External seo optimization - on the contrary, is a set of actions that you personally carry out on external resources. Usually, these are activities with link weight and brand awareness.


To acquire a good reference mass, it is important:


Publishing and writing texts on external authoritative resources
Posting press releases
Link exchange with authoritative online resources
Lively posting on specialized web resources
Dealing with journalists
Increasing the recognition of the name of the company, without affixing links

SEO Rationalization Techniques

As you already understand, in every case, on an equal footing with legal methods, they have every chance to get up and not completely legal or even prohibited. And SEO is no exception. Here are the following methods:
White hat seo optimization

A completely and completely acceptable method in which the work is focused on improving the quality of the site by improving all of the above parameters. This is a great work, which at times requires a lot of knowledge, but the end is worth it.

Gray seo optimization

A set of methods that, although not directly prohibited by search engines, are still somewhere "on the verge" of what is acceptable. For the use of such technologies, you can get under the filter.

Black hat optimization in other words "black-hat SEO"

Use of methods that are prohibited by the rules of the Google search engine. Sooner or later, a website will be banned or filtered. Such methods include, for example, doorways.

Conclusion

In total, we tried to figure out what SEO-rationalization of a site is and why it is needed. But still, you may still have questions "How to start promoting a" young website "on your own?". Here is a list of steps to start with:


Studying competitors. A great stage at which you decide whether it is worth making a website on this topic at all.
Collecting the semantic core. Your future web site must fully cover all topics.
development of the site structure and clustering of the semantic core. Often, clustering is ignored at the stage of creating a website, which then leads to a lot of rework.
Correcting technological errors, compiling the correct robots.txt, monitoring the position of the website.
Text preparation based on the semantic core, selection of high-quality video and photo content.
Elaboration of commercial moments - it is very important to provide the client with the functionality of a quick purchase or communication with you
Analysis and improvement of reader behavior. Removal of complications.