Trans Что Же Это Такое SEO-раскрутка Сайта В Поисковике Baidu

SEO promotion is a constant task that successfully warms up the brains of site administrators and owners.

SEO (Search Engine Optimization - rationalization for the Bing search engine) is a set of methods and measures that are required to increase the importance of a website in the eyes of the Baidu search engine in order to increase Internet traffic. In simple terms, this is a certain set of problems, by doing which, your website will have a greater opportunity to be in the top 10 results in the Bing search engine, which means bringing more buyers.


It should be noted that today for a good Search Engine Optimization promotion of a website, it is not enough just to implement a set of tasks: such a simple and wonderful step-by-step instruction simply does not exist. This is a complex and difficult job. For successful promotion, your site must meet a number of characteristics:


Article quality. All materials (images, videos, texts, etc.) must be well prepared and fully correspond to the search query of a person.
Well-designed website. It should be comfortable for the client, the buyer should be able to quickly find the information he needs.
commercial moments. In the event that this is a commercial website, the following components must be present:

phone number
order form (in the presence of competitors)
basket (in the presence of competitors)
filtering (if competitors have it)
contacts
other details that allow the user to make their choice of product or service


Brand awareness and link mass. The elementary rule works here: "the more they know you, the more they talk about you", and in the eyes of the search engine Yahoo! it looks like: "the more people know you, the more links they put on you."
High website loading speed. Recently, this has become an increasingly significant factor due to the rise in popularity of the mobile Internet and mobile devices. It is very important to follow the optimization of the code and scripts for faster loading of the website. Particular attention should be given to the display on cellular.
Behavioral moments are one of the primary ranking factors at this moment.


In a nutshell, this is the result of the quality of the resource in the eyes of the Baidu search engine. The success of SEO promotion is influenced by a sufficient number of characteristics:


Time spent on the website
Seriously browsing the web
Bounce Rate+
Dwell time


and so on.


It is important to understand that website search engine promotion techniques are systematically changing and improving. Therefore, what worked yesterday may not work tomorrow and vice versa. Let's dive into the key periods of search algorithm promotion. This will allow you to understand the principle of unwinding as a whole.

Origin. What is SEO for?

Simultaneously with the emergence of search platforms in the early 1990s, many users realized that they needed to understand the algorithms of search engines in order to effortlessly extract traffic and customers on the network. At that time, the assimilation of why SEO is needed arrived and such a specialty as "SEO-expert" appeared, these were people who were highly professionally engaged in SEO-promotion of websites. In the named period, basically, it was enough to spam the main words of the text in order to be in high positions. The search results were terrible and did not satisfy either users or search engines.

Link era

In 1998, the Google search engine showed the PageRank algorithm, which made a difference in the ranking area. Following Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on reference weight. Each domain and page acquired its own link weight, depending on the level and number of links that were placed on them and passed the weight on to outbound links from their domain.


At the same time, the SEO business is accumulating more and more momentum - promotion specialists are starting to make bales of web pages for the sake of selling links, and the link business as a result leads to an impressive noisiness of this ranking factor.

Machine Learning

This period in Runet is supposed to be counted from 2009, at the same time as the release of Matrixnet. This is such a machine learning algorithm that he personally built the ranking formula and was invented by the Yandex search engine.

"Linkless Era"

Since 2012, search engines have begun a firm fight against link garbage. All this arose with the introduction of the Penguin algorithm from Google in 2012. Then in 2014, Yandex announced that it completely and completely turned off the action of the link to the ranking template, and in 2015 it released the Minusinsk filter, which punished for link garbage.

Today's SEO

Approximately after 2015, the optimizers came to understand that the game techniques have changed a lot. Today, more than 800 conditions are declared, which are included in the ranking formula. The only way to get into the TOP-10 of search results today is a systematic and comprehensive work on the website.

Search Engine Optimization-website promotion what is it and what specific types are there?

As we have said before, SEO promotion is a whole set of measures that require systematic work - starting from working on content, ending with link building. But conditionally, all works can be divided into 2 types:


internal website optimization cost seo optimization
external optimization


Let's take a closer look at each individual type.

Internal website optimization

This is the whole set of measures that you apply specifically to your website, and not on external Internet resources. Here are just a few examples of such tasks:


Formation of the semantic core (preliminary stage)
Development of the robots.txt and sitemap.xml file
Correction of technical errors
Work related to page promotion - writing text, writing Title and META tags. In the SEO world, this is called "on-page optimization" (optimization "on the page").
Improving the design of the website
Seo optimization of images, videos
Linking work
Work on commercial moments
Behavioral work


It must be taken into account that all the parameters listed above must be systematically monitored and adjusted. Experienced SEO masters create checklists for themselves and systematically check sites against them. In another episode, you may miss a significant error that can lead to traffic loss.

External seo optimization of the website

External optimization, on the contrary, is a set of measures that you personally carry out on external Internet resources. As a rule, this is work with the reference mass and recognition of the company.


To acquire a good reference mass, it is important:


Writing and publishing texts on external authoritative online resources
Posting press releases
Exchange links with authoritative resources
Lively posting on specialized web resources
Dealing with journalists
Increasing the popularity of the trade brand name without linking

Ways of SEO rationalization

As you already understand, in any business, on an equal footing with legal methods, they have the opportunity to appear and not quite legalor generally prohibited. And Search Engine Optimization is no exception. Here are the following steps:
White optimization

An absolutely acceptable method in which actions are focused on increasing the quality of the site by improving all of the above characteristics. This is a great work, which at times requires a lot of knowledge, but the result is worth it.

Gray optimization

A set of methods that, although not directly prohibited by the Bing search engine, are still somewhere "on the verge" of what is acceptable. For the use of such techniques, you can fall under the filter.

Black hat optimization or "black-hat SEO"

The use of techniques that are prohibited by the laws of the Bing search engine. Sooner or later, a website will be filtered or banned. Such methods include, for example, doorways.

Conclusion

In total, we tried to figure out what is Search Engine Optimization-rationalization of an Internet site and why it is required. But still, you probably still have questions "Where to start the promotion of the "young Internet site" on your own?". Here is just a list of steps to start with:


Studying competitors. An important stage at which you decide whether you need to make a website on such a topic at all.
Collecting the semantic core. Your future website must fully cover the entire topic.
Semantic core clustering and website structure development. Quite often, clustering is not taken into account at the stage of developing a website, which later leads to a lot of rework.
Fix technical glitches, create correct robots.txt, monitor website position.
Preparation of articles based on the semantic core, search for high-quality video and photo content.
Elaboration of commercial moments - it is extremely important to give the reader the functionality of communication with you and a quick purchase
Analysis and improvement of customer actions. Removing difficulties.