Trans Что Же Такое SEO-раскрутка Web-сайта В Поисковых Системах

SEO promotion is a never-ending topic that rightly fires up the minds of administrators and website owners.

SEO (Search Engine Optimization - rationalization directly for the Baidu search engine) is a set of methods and measures that should increase the importance of a website in the eyes of search engines in order to increase Internet traffic. Common phrases are a certain set of problems, by doing which, your website will get a noble opportunity to be in the top 10 results in the Yahoo! search engine, which means to bring more buyers.


It should be taken into account that at present, for the sake of successful Search Engine Optimization-promotion of a website, it is not enough just to complete a set of tasks: such a simple and fabulous step-by-step instruction simply does not exist. This is a complex and laborious work. For successful promotion, your website must meet a set of parameters:


Filling quality. Absolutely all materials (images, videos, texts, etc.) must be perfectly prepared and absolutely correspond to the client's search query.
Developed website design. It should be comfortable for the client, the user should be able to easily find the information he needs.
commercial moments. If this is a commercial website, details such as:

telephone
order form (in the presence of competitors)
basket (if competitors have)
filtering (in the presence of competitors)
contacts
other details that now allow the buyer to make his choice of goods or services


Link mass and brand identity. An elementary rule works here: "the more people know you, the more they talk about you", and in the eyes of search engines it sounds like: "the more people know you, the more links they put on you."
Site loading speed. Recently, this has become an increasingly significant factor due to the growing demand for mobile Internet and mobile devices. The main thing is to follow the rationalization of scripts and code for much faster loading of the website. Particular attention should be paid to display on mobile devices.
Behavioral reasons are one of the main ranking conditions for the current period.


In a nutshell, this is an indicator of the high quality of the resource in the eyes of the Yahoo! search engine. The well-being of SEO promotion is influenced by many parameters:


Time spent on the website
Browsing depth
Bounce Rate+
Dwell time


etc..


The main thing to understand is that the methods of Internet website promotion are constantly changing and improving. In this regard, what worked yesterday may not work tomorrow and vice versa. Let's dive into the fundamental periods of development of search algorithms. This will help to understand the principle of search promotion in general.

Start. What is SEO for?

Simultaneously with the emergence of search engines in the distant 1990s, many users realized that they needed to learn search engine algorithms in order to easily get traffic and buyers on the Internet. At that time, an understanding came for what SEO is needed and such a specialty as "SEO-expert" grew up, these were people who professionally traded in SEO-promotion of websites. During this interval, basically, it was enough to spam the text with key phrases in order to stay in high positions. The search results were horrendous and did not satisfy either users or search engines.

Link time

In 1998, Google introduced the PageRank algorithm, which revolutionized rankings. Following Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on reference weight. Each domain and page took on its own link weight, depending on the number and quality of links that were placed on them and gave weight to further outbound links from their domain.


At the same time, the SEO business is accumulating more and more momentum - promotion specialists begin to create web pages in batches for the sake of selling links, and the link business in the final pushes this ranking factor to an impressive noisiness.

Machine Learning

This period in Runet is supposed to be counted from 2009, synchronously with the release of Matrixnet. This is such a machine learning algorithm, which personally made the ranking formula and was invented by the Yandex search engine.

"Referenceless era"

Since 2012, search engines have been hard at work with link spam. It all started with the introduction of Google's Penguin algorithm in 2012. Further in 2014, Yandex announced that it had completely turned off the influence of the link on the ranking template, and in 2015 it released the Minusinsk filter, which punished mailings.

Current Search Engine Optimization

Approximately after 2015, the optimizers came to understand that the methods of playing the game have changed a lot. Today, more than 800 factors are declared, which are involved in the ranking formula. The only way today to push into the TOP-10 issuance is a systematic and comprehensive work on the website.

Search Engine Optimization-website promotion what is it and what are the types?

As we have said before, Search Engine Optimization-promotion is a holistic set of measures with which systematic work is needed - starting from work on content, ending with link building. But conditionally, all works can be divided into 2 types:


internal optimization
external seo optimization


Let's take a closer look at each individual type.

Internal seo website optimization

This is the whole set of measures that you apply directly to your website, and not on external resources. Here are a couple of examples of such tasks:


Formation of the semantic core (preliminary stage)
Development of the robots.txt file and sitemap. xml
Correction of technical errors
Works related to promotion on the page - writing text, writing Title and META tags. In the world of Search Engine Optimization, this is called "on-page optimization" (optimization "on the page")
Website Structure Improvement
Seo optimization of videos, images
Linking work
Working on business moments
Work on behavioral factors


It is required to take into account that all the parameters listed earlier must be systematically monitored and adjusted. Professional SEO specialists create checklists for themselves and constantly check sites against them. In another episode, you have the opportunity to miss a significant oversight that can lead to loss of traffic.

Off-page website optimization

External optimization - on the contrary, is a set of measures that you carry out on external web resources. As a rule, this is an activity with a link mass and brand awareness.


To get a good link mass, it is important:


Publishing and writing articles on external authoritative online resources
Posting press releases
Exchange links with authoritative resources
Active posting on thematic resources
Dealing with journalists
Increasing brand name awareness without linking

Search Engine Optimization Techniques

As you already understand, in any case, equally with legal methods, they have every chance of appearing and not completely legal or evenprohibited. And SEO is no exception. Here are the following methods:
White optimization

A completely legal method in which the actions are focused on raising the level of the website by improving all of the above parameters. This is a lot of work, which sometimes requires a lot of knowledge, but the result is worth it.

Gray optimization

A set of methods that, although not directly prohibited by the Baidu search engine, are still somewhere "on the verge" of what is allowed. For the use of such technologies, you can get under the filter.

Black seo optimization or "black-hat SEO"

The use of techniques that are prohibited by the laws of search engines. The hour will come when the site comes under the filter or ban. Such methods include, for example, doorways.

Conclusion

In total, Glweb Web Studio, we tried to figure out what SEO-rationalization of a website is and why it is required. But still, you probably still have questions "Where to start the promotion of the "young site" on your own?". Here is just a list of steps to start with:


Studying your competitors. A great stage at which you decide on the problem of whether it is worth creating an Internet site on this topic at all.
Collecting the semantic core. Your future website should absolutely cover the whole topic.
creating a website structure and semantic core clustering. Quite often, clustering is not taken into account at the stage of developing a website, which later leads to a lot of rework.
Correction of technical oversights, compilation of competent robots.txt, monitoring of the state of the website.
Preparation of articles based on the semantic core, selection of high-quality photo and video content.
Elaboration of commercial factors - it is very important to allow the client the functionality of communication with you and a quick purchase
Studying and improving user behavior. Elimination of complications.