Trans Что Же Такое SEO-продвижение Вебсайта В Поисковых Системах

Search Engine Optimization-promotion is an eternal topic that adequately excites the heads of administrators and website owners.

SEO (Search Engine Optimization - search engine optimization) is a set of methods and measures that should increase the importance of a website in the eyes of the Baidu search engine to increase Internet traffic. In simple phrases, this is a set of tasks, by doing which, your website will earn a great chance to be in the top 10 search engine results, which means bringing in more buyers.


It should be taken into account that today, for the sake of effective SEO promotion of a website, it is not enough to simply implement a number of tasks: such a simple and wonderful detailed instruction simply does not exist. This is a complex and laborious work. For successful promotion, your site must meet a set of characteristics:


Content quality. Absolutely all materials (images, videos, texts, etc.) must be perfectly prepared and fully meet the search query of a person.
Designed website layout. It must be comfortable for the client, the user must be able to quickly find the information he needs.
commercial reasons. If this is a commercial website, the following elements must be present:

phone number
order form (in the presence of competitors)
basket (in the presence of competitors)
filtering (if competitors have it)
contacts
other components that now allow the user to make their choice of service or product


Brand definition and link mass. There is an elementary rule here: "the more people know you, the more they talk about you", and in the eyes of search engines it sounds like: "the more people know you, the more links they put on you."
High website loading speed. Recently, this has become an increasingly significant factor due to the increasing demand for mobile Internet and mobile units. It is important to follow the optimization of the code and scripts for faster loading of the website. Particular attention should be paid to the display on cell phones.
Behavioral factors are one of the key reasons for ranking at the moment.


In a nutshell, this is the result of the quality of the resource in the eyes of search engines. The success of Search Engine Optimization promotion is influenced by a lot of data:


Time spent on the website
Page Depth
Bounce Rate+
Dwell time


etc..


It is important to understand that search engine promotion of a website is constantly changing and evolving. In this regard, what worked yesterday has the opportunity not to work tomorrow and vice versa. Let's dive into the main periods of development of search algorithms. This will help to understand the principle of promotion in general.

Start. What is Search Engine Optimization for?

Immediately with the advent of search platforms in the distant 90s, many users realized that it was necessary to comprehend search engine algorithms in order to effortlessly get Internet traffic and buyers on the network. At that time, the understanding of why you need Search Engine Optimization came and such a specialty as "Search Engine Optimization-specialist" grew up, these were people who were masterfully engaged in SEO promotion of websites. During this period, basically, it was only necessary to spam the text with root phrases in order to stay in high positions. The search results were terrible and did not satisfy either the search engines or the users.

Link time

In 1998, the Google search engine introduced the PageRank algorithm, which revolutionized rankings. In pursuit of Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on reference weight. Each domain and page acquired its own link juice, depending on the volume and level of links that were placed on them, and passed on the weight to outbound links from their domain.


In parallel with this, the SEO business is gaining momentum - optimizers are starting to create web pages in bulk for the sake of link trading and the link business in the final leads to great noise in this ranking factor.

Machine learning

This gap in Runet is considered to be since 2009, in parallel with the release of Matrixnet. This is such a machine learning algorithm that personally built the ranking formula and was produced by the Yandex search engine.

"Referenceless era"

Since 2012, search engines have launched a solid war with link garbage. It all started with the introduction of the Penguin algorithm by Google in 2012. Further in 2014, Yandex announced that it completely disabled the action of the link to the ranking template, and in 2015 it released the Minusinsk filter, which punished link garbage.

Current Search Engine Optimization

Approximately at the end of 2015, the optimizers realized that the rules of the game had changed quite a lot. To date, more than 800 factors are declared that participate in the ranking template. The only way today to push into the TOP-10 issuance is a systematic and comprehensive work on the website.

SEO-promotion of websites, what is it and what are the types?

As we said earlier, SEO promotion is a whole set of measures that require systematic work - starting from working on content, ending with strengthening the link mass. But approximately all works can be divided into 2 types:


internal seo optimization
external optimization


Let's take a closer look at each individual type.

Internal website optimization

This is the whole complex of measures that you apply directly to your website, and not on external Internet resources. Here are just a couple of examples of such tasks:


Creation of a semantic core (preparatory stage)
Building the robots.txt and sitemap.xml file
Correction of technical errors
Works related to web page optimization - writing text, writing Title and META tags. In the SEO environment, this is called "on-page optimization" (optimization "on the page")
Website Design Improvement
Image, video optimization
Linking work
Works on commercial factors
Work on behavioral factors


It should be noted that all the characteristics listed above must be continuously monitored and adjusted. Competent SEO specialists create checklists for themselves and systematically check sites against them. Otherwise, you may miss a significant oversight, glweb. Org which will lead to a decrease in traffic.

External site optimization

External optimization, on the contrary, is a set of actions that you carry out on external Internet resources. Usually, this is an activity with a reference weight and company recognition.


To get a good reference mass, it is in demand:


Publishing and writing texts on external authoritative Internet resources
Posting press releases
Exchange links with authoritative resources
Lively posting on thematic online resources
Activities with correspondents
Increasing the popularity of the company name, without affixing links

Search Engine Optimization Techniques

As you already understand, in every case, along with legal methods, they have the opportunity to appear not quite legal orgenerally prohibited. And Search Engine Optimization is no exception. Here are the following methods:
White hat seo optimization

A completely legitimate technique in which the work is aimed at increasing the quality of the website by improving all of the above parameters. This is a huge work, which sometimes requires a lot of knowledge, but the result is worth it.

Gray optimization

A set of methods that, although not directly banned by search engines, are still somewhere "on the verge" of what is allowed. For the competent use of these methods, you can fall under the filter.

Black seo optimization or "black-hat SEO"

Use of techniques that are prohibited by the rules of the Baidu search engine. Sooner or later, a website will be banned or filtered. Such methods include, for example, doorways.

Conclusion

In total, we tried to figure out what SEO-rationalization of an Internet site is and why it is necessary. But still, you probably still have the questions "Where to start the promotion of the "young site" on your own?". Here is a list of steps to start with:


Analysis of your competitors. A meaningful stage at which you decide on the problem of whether it is worth creating a website on this topic at all.
Collecting the semantic core. Your future website should cover the entire topic completely.
Clustering the semantic core and creating a website design. Often, clustering is not taken into account at the stage of creating a website, which then leads to a lot of rework.
Correction of technical errors, creation of the correct robots. txt, monitoring the state of the website.
Text preparation based on the semantic core, selection of high-quality photo and video content.
Elaboration of commercial factors - it is very important to provide the user with the functionality of communication with you and a quick purchase
Analysis and improvement of user behavior. Elimination of complications.