Trans Что Это Такое СЕО-раскрутка Сайта В Поисковиках

SEO promotion is an eternal task that rightly warms the minds of website owners and administrators.

SEO (Search Engine Optimization - optimization directly for search engines) is a set of measures and methods that are required to increase the importance of a website in the eyes of search engines in order to increase Internet traffic. In simple terms, this is a certain set of problems, by completing which, your website will gain a noble opportunity to be in the TOP 10 in the Baidu search engine, which means bringing more customers.


It must be taken into account that today for effective SEO promotion of a site, it is not enough just to complete a set of tasks: there is simply no such simple and magical step-by-step instruction. This is a difficult and complex work. For successful promotion, your website must meet a number of characteristics:


Filling quality. All materials (images, videos, click texts, etc.) must be perfectly prepared and fully meet the user's request.
Well-designed website. It must be comfortable for the client, the buyer must be able to quickly find the information he needs.
Commercial terms. In case this is a commercial website, the following components must certainly be present:

telephone
order form (if competitors have it)
basket (in the presence of competitors)
filtration (if competitors have it)
Contact details
other details that help the buyer decide on the choice of product or service


Brand awareness and link mass. There is a simple rule here: "the more people know you, the more people talk about you", and in the eyes of search engines it looks like: "the more people know you, the more links they put on you."
High website loading speed. Recently, this has become an increasingly significant factor due to the growing demand for mobile Internet and mobile devices. It is important to follow the rationalization of scripts and code for much faster loading of the site. Particular attention is required to provide display on cellular.
Behavioral factors - one of the highlights of the ranking for the current period.


In a nutshell, this is an indicator of the high quality of a resource in the eyes of the Bing search engine. The success of SEO promotion is influenced by many parameters:


Time spent on the website
Browsing depth
Bounce Rate+
Dwell time


etc..


It is important to remember that website search engine optimization methods are constantly changing and improving. For this reason, what worked yesterday may not work tomorrow and vice versa. Let's dive into the pivotal periods of promotion of search algorithms. This will help to understand the principle of promotion in general.

Start. Why do you need SEO?

Along with the emergence of search platforms in the distant 90s, many users realized that they needed to comprehend the algorithms of search engines in order to easily get traffic and buyers on the Internet. At that time, an understanding of what SEO was needed for and such a profession as "SEO-specialist" arose, these were people who were masterfully engaged in SEO-promotion of websites. During this interval, basically, it was only necessary to spam the text with the main phrases in order to be in high positions. The search results were terrible and didn't satisfy either the users or the search engines either.

Link era

In 1998, Google introduced the PageRank algorithm, which revolutionized rankings. In pursuit of Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on reference weight. Each page and domain received a personal link weight, depending on the quality and volume of links that were placed on them, and gave weight further to outbound links from their domain.


Along with this, the Search Engine Optimization business is gaining more and more momentum - optimizers start creating batches of websites for the sake of selling links, and the link business eventually leads to a lot of noise in this ranking factor.

Machine Learning

This interval in Runet is supposed to be counted from 2009, along with the release of Matrixnet. This is a machine learning algorithm that built the ranking formula itself and was produced by the Yandex search engine.

"Linkless Era"

Since 2012, search engines have been hard at work with link spam. It all started with the introduction of Google's Penguin algorithm in 2012. Later in 2014, Yandex announced that it had completely turned off the influence of the link on the ranking template, and in 2015 it released the Minusinsk filter, which punished for link garbage.

Current CEO

After about 2015, it became clear to SEOs that the way the game was played had changed significantly. To date, more than 800 moments are declared, which take part in the ranking formula. The only way to move into the TOP-10 of the issue today is a comprehensive and systematic work on the website.

Search Engine Optimization-website promotion what is it and what are the types?

As we have said before, SEO promotion is a whole range of measures that require systematic work - starting from working on content, ending with link building. But almost all works can be divided into 2 types:


internal optimization
external optimization


Let's take a closer look at each type.

Internal seo site optimization

This is the whole set of measures that you apply specifically to your website, and not on external Internet resources. Here are just a few examples of such tasks:


Compilation of the semantic core (preliminary stage)
Building the robots.txt and sitemap.xml file
Correction of technological errors
Work related to optimization on the page - writing text, writing Title and META tags. In the SEO environment, this is called "on-page optimization" (optimization "on the web page")
Website Design Improvement
Video, image optimization
Working on linking
Work on commercial moments
Behavioral work


It must be taken into account that all the characteristics listed earlier must be systematically monitored and eliminated. Competent SEO masters create checklists for themselves and continuously check sites against them. In another option, you have the opportunity to miss an important oversight, which will lead to a loss of traffic.

External seo website optimization

External optimization - on the contrary, is a set of actions that you carry out on external web resources. Usually, this is an activity with a reference mass and company recognition.


To acquire a good reference mass, it is in demand:


Publishing and writing articles on external authoritative resources
Posting press releases
Exchange links with reputable online resources
Active posting on specialized Internet resources
Dealing with journalists
Increasing brand name awareness without linking

SEO optimization methods

As you already understand, in every business, on an equal footing with legal methods, they have every chance to get up and notperfectly legal or even forbidden. And Search Engine Optimization is no exception. Here are the following methods:
White optimization

A completely and completely legal technique, in which the work is focused on improving the quality of the website by improving all of the above characteristics. This is a great work, which at times requires a lot of knowledge, but the result is worth it.

Gray optimization

A set of methods that, although not directly prohibited by the Bing search engine, are still somewhere "on the verge" of what is acceptable. You may be filtered for using these technologies.

Black seo optimization in other words "black-hat SEO"

The use of techniques that are prohibited by the laws of the Yahoo! search engine. Sooner or later, a website will be banned or filtered. Such methods include, for example, doorways.

Conclusion

In total, we tried to figure out what Search Engine Optimization is - website rationalization and why it is needed. But still, you probably still have questions "Where to start the promotion of the "young website" yourself?". Here is a list of steps to start with:


Analysis of your competitors. An important stage at which you decide on the problem of whether it is worth making a website on such a topic at all.
Collecting the semantic core. Your future website should cover the entire topic.
Semantic core clustering and website structure development. Clustering is often overlooked at the stage of creating a website, which then leads to a lot of rework.
Correction of technological oversights, creation of competent robots. txt, monitoring the state of the web resource.
Preparation of texts based on the semantic core, selection of high-quality photo and video content.
Elaboration of commercial factors - it is extremely important to give the client the functionality of a quick purchase or contact with you
Analysis and improvement of customer behavior. Eliminate difficulties.