Trans Что Такое SEO-продвижение Сайта В Поисковых Системах

SEO promotion is a never-ending problem that successfully shakes the brains of website owners and administrators.

SEO (Search Engine Optimization - rationalization directly for the Bing search engine) is a set of methods and measures that are designed to increase the importance of a website in the eyes of search engines to increase Internet traffic. In ordinary words, this is a certain set of tasks, by doing which, your website will have a great chance of getting into the top 10 results in the Google search engine, which means bringing in more buyers.


It should be noted that in our time for effective Search Engine Optimization-promotion of a website, it is not enough just to implement a number of tasks: such a simple and fabulous detailed instruction simply does not exist. This is laborious and complex work. For successful promotion, your website must meet a number of parameters:


Filling quality. All materials (images, videos, texts, etc.) must be perfectly prepared and fully meet the client's request.
Well-designed website architecture. It should be comfortable for the client, the user should be able to quickly find the information he needs.
commercial factors. When it is a commercial website, of course, details such as:

telephone
order form (if competitors have it)
basket (if competitors have)
filtering (in the presence of competitors)
contacts
other elements that allow the user to make a choice of a product or service


Brand identity and link mass. Here the usual rule works: "the more people know you, the more people talk about you", and in the eyes of Google search engine it looks like: "the more people know you, the more links are placed on you."
High site loading speed. Recently, this has become an increasingly significant factor due to the growing demand for mobile Internet and mobile devices. The main thing is to follow the rationalization of code and scripts for faster loading of the website. Particular attention should be paid to the display on cellular.
Behavioral factors are one of the primary reasons for ranking for the current period.


In a nutshell, this is an indicator of the high quality of a resource in the eyes of search engines. The success of SEO-promotion is influenced by many characteristics:


Time spent on the website
Serious browsing
Bounce Rate+
Dwell time


etc..


The main thing to understand is that the methods of search engine promotion of a website are systematically changed and improved. In this regard, what worked before may not work tomorrow and vice versa. Let's dive into the main periods of promotion of search algorithms. This will help to understand the method of unwinding in general.

Start. What is SEO for?

In parallel with the phenomenon of search engines in the distant 1990s, numerous users realized that they should learn search engine algorithms in order to easily get traffic and buyers on the Internet. At that time, there was an understanding of what SEO is needed for and such a specialty appeared as "SEO-specialist" these were people who masterfully hunted Search Engine Optimization-promotion of websites. In the named interval, basically, it was only necessary to spam the text with the main phrases in order to be in high positions. The search results were terrible and did not satisfy either the search engines or the users.

The Age of Links

In 1998, the Google search engine showed the PageRank algorithm, which made a change in the field of ranking. In pursuit of Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on reference weight. Each domain and page acquired its own link weight, depending on the number and quality of links that were placed on them and gave weight to further outgoing links from their domain.


Simultaneously with this, the SEO business is gaining more and more momentum - promotion specialists begin to create web pages in piles for the sake of selling links and the link business in the end leads to an impressive noisiness of this ranking factor.

Machine learning

This stage in Runet is supposed to be counted from 2009, at the same time as the release of Matrixnet. This is a machine learning algorithm that did the ranking formula itself and was developed by the Yandex search engine.

"Referenceless era"

Since 2012, search engines have launched a solid war on link spam. It all started with the introduction of the Penguin algorithm by Google in 2012. Further in 2014, Yandex declared that it had completely disabled the action of the link to the ranking template, and in 2015 it released the Minusinsk filter, which punished link spam.

Current CEO

After about 2015, it became clear to the optimizers that the methods of playing the game had changed a lot. To date, more than 800 factors are declared, which are involved in the ranking formula. The only method for today to advance in the TOP-10 issuance is a systematic and comprehensive work on the website.

Search Engine Optimization - website promotion what is it and what are the types?

As we said earlier, SEO promotion is a whole set of measures that require systematic work - starting from working on content, ending with strengthening the link mass. But approximately all works can be divided into 2 types:


internal optimization
external optimization


Let's take a closer look at each type.

Internal website optimization

This is the whole complex of measures that you apply directly to your site, and not on external resources. Here are just a couple of examples of such tasks:


Creating a semantic core (preliminary stage)
Development of the robots.txt and sitemap.xml file
Editing technological errors
Works related to promotion on the web page - writing text, writing Title and META tags. In the SEO environment, this is called "on-page optimization" (optimization "on the page")
Website Design Improvement
Image, video optimization
Linking work
Works on commercial factors
Work on behavioral factors


It must be taken into account that all the parameters listed above must be constantly monitored and adjusted. Qualified SEO-masters create checklists for themselves and systematically check sites against them. In another episode, you have the opportunity to miss a significant oversight that can lead to a decrease in traffic.

External seo optimization of the website

External optimization, on the contrary, is a set of measures that you personally carry out on external Internet resources. Usually, this is an activity with a reference mass and company recognition.


To acquire an excellent reference mass, it is relevant:


Writing and publishing articles on external authoritative web resources
Posting press releases
Link exchange with authoritative online resources
Lively posting on thematic Internet resources
Activities with correspondents
Increasing the recognition of the name of the company, without affixing links

Ways of Search Engine Optimization-rationalization

As everyone understands, in every business, equally with legal methods, not quite legal methods may appear. or generally prohibited. And SEO is no exception. Here are the following methods:
White optimization

Entirely and completely legal technique, in which the work is aimed at increasing the quality of the site by improving all of the Glweb.org parameters mentioned above. This is a lot of work, which at times will require a lot of knowledge, but the end result is worth it.

Gray seo optimization

A set of methods, which, although not directly prohibited by the Yahoo! search engine, are still somewhere "on the verge" of what is permitted. For the use of these techniques, you can get under the filter.

Black hat optimization or "black-hat SEO"

Use of techniques that are prohibited by the rules of the Yahoo! search engine. Sooner or later, a website will be filtered or banned. Such methods include, for example, doorways.

Conclusion

In total, we tried to figure out what SEO rationalization of a website is and why it is needed. But still, you probably have questions: "Where to start the development of a "young site" on your own?". Here is just a list of steps to start with:


Analysis of your competitors. A great stage at which you decide on the problem of whether you need to create a website on this topic at all.
Collecting the semantic core. Your future website should absolutely cover the whole topic.
development of the site design and clustering of the semantic core. Quite often, clustering is not taken into account during the development phase of a website, which leads to a lot of rework later.
Correction of technical errors, compilation of competent robots. txt, website status monitoring.
Preparation of text based on the semantic core, selection of high-quality video and photo content.
Elaboration of commercial factors - it is extremely important to allow the client the functionality of a quick purchase or contact with you
Studying and improving the actions of readers. Elimination of complications.